So it has come to this. Outside, sirens doppler back and forth every few minutes. My street is one of the quiet ones. The looting is restricted to areas with high street brands.
The irony here is so thick it could cure anaemia. London is overrun by looters, smashing in windows, tearing open shutters and making off into the night with armfuls of tracksuit bottoms, DVD players and flatscreen televisions. The streets are strewn with hangers.
The purported flashpoint of this widespread disorder? The shooting of a young man in Tottenham, north London named Mark Duggan. He was shot by the police in what can generously be described as an opaque incident involving an exchange of fire that may or may not have involved the police accidentally shooting each other and blaming it on him. The people smashing into sports shops and electronics stores probably don’t even know his name. They’re too busy, in the words of this girl, “getting [their] taxes back”. With Duggan’s death fresh enough to be bandied about as a cause, the rioting could be somehow explained as a form of protest, an eruption of vitriol from the disaffected youth inhabiting the poorer districts of this city, struggling to find a role in society that won’t involve performing oral sex on disused railway platforms or stacking shelves at Tesco.
How is this anti-establishment sentiment made manifest? By what can only be described as violent shopping. Rampaging through the communities they grew up in, they take out their frustration at a lack of occupation or engagement on the shops and businesses that provide employment in their area, they smash-and-grab the luxury items which are supposedly the fruit of all the social climbing, work and effort our society enshrines. Their generation’s grand gesture of disobedience is straight-up Western-style consumer-capitalism, pure and uncut, direct from the amygdala. Take whatever you can get your hands on for yourself and trash the commons with impunity. They are not inhuman, they are not confused, they are not wrong – they’re us, except they’re doing it here and with no sense of irony. Protest 2.0, London-style.
In Cairo, during the uprising, it was the Egyptian youth who linked arms to protect the Museum of Antiquities, the cultural heritage of their long and respected history. Here in London, if any of these kids have been to a museum, it was after being dragged there by force during a field trip (if their school still had the budget or in fact a subject which included things you’d find in a museum). While there, they glumly trudged the halls, occasionally looking over the dusty artefacts of the past with dull eyes. After all, with a smartphone that has wi-fi and full colour interactive gaming, with Twitter, with Facebook, with Bebo, Myspace, Blackberry Messenger and YouTube, how the hell is a museum supposed to hold a young person’s attention unless they’ve been taught to respect and cherish a slow offering up of knowledge and beauty directly proportionate to the attention one pays? These people have been marketed at since birth. They have been groomed in a manner more insidious than the tactics of the most hungry-eyed paedophile. Their sense of self, their very existence, has been mediated by the economy into which they have been prepped for entry.
From personalised ringtones to Celebrity Big Brother, every possible act of engagement or empowerment has been a commercial transaction for them. Every sub-culture becomes an economic sector. Anything they were taught was only on the syllabus because of its utility in the “knowledge economy”. Who needs to know history or facts when there’s Wikipedia? Who needs maths when there’s a calculator? Who needs handwriting and spelling when there’s Microsoft Office and spell check? Who needs music or art classes when there’s no demand in the marketplace for those skills? Or should I say skillz?
They have been raised as consumers, not as citizens. Consumers have gadgets. Consumers have the respect of business and government because their jealously guarded (and coveted) money is the closest thing they will ever possess to the keys to the kingdom. Even the university education which their parents received for free or for £1000 a year will now cost them £9000 a year if they can get into a university with what little useful knowledge the state allows them to have for their parents’ taxes. After all, don’t we need competition to deliver the best results to the consumer?
Given the opportunity to take to the streets, they come out in force as consumers, not citizens. Their protest is against their lack of spending power, their lack of a flatscreen television, the meddlesome need of government to extract taxation from them for services from which (if they reach their dotage) they will never benefit. They are the purest incarnation of our free market, consumer ideology. They are competing against the law for the best results a consumer can ever hope for, which is something for nothing. And they are winning.
While pundits are onscreen in the coming weeks for the mandatory hand-wringing, while Parliament is debating the inevitable emergency police powers which will bring water cannons and maybe even rubber bullets onto the streets of London, these consumers will be at home watching it all on their new televisions, comfortably toasty in their new tracksuits. They will be re-absorbing the narrative of their activity through the mediated world we created for them, a world which still does not contain a sense of genuine community, of productive work, of social justice, fairness or equality.
Our government decries the violence on the streets of Brixton, Tottenham, Lewisham, Camden, Woolwich, Croydon and Birmingham while levying taxes for wars in Afghanistan, Iraq and Libya. Our deputy mayor is disgusted by the looting of electronics from Curry’s, electronics that have been made for slave wages in a Chinese factory rife with worker suicide and abuse, because that kind of throughput is more “efficient” (read “cheap”) than producing things ourselves using well-compensated labour. How dare they smash their way into a Tesco supermarket and steal food, while Tesco itself runs an approximate £2 billion profit margin annually while purposefully opening up “express” shops next to successful neighbourhood grocery stores, driving them out of business with tactics designed to bypass local objections? How can they set pubs on fire? How malicious is that? Those pubs sell beer from upstanding brands who buy barley from countries wracked by famine while our government bleats about food aid. Whence cometh such cannibalism? Where indeed could these misguided looting fools have gotten these kinds of ideas?
Did these evil thoughts filter into their minds by osmosis? Are they possessed by the Devil? Or did they grow up in single-parent homes on sink estates, surrounded by the remains that “wealth creation” leaves behind, dreaming of a way out? Did the debt-ridden financial system of this country drive both their parents into working long shifts with irregular hours to suit our 24-hour culture, leaving their children in the hands of everyone’s favourite babysitter and pacifier, the television? When Mummy’s hours were cut by Tesco after they put in self-checkout machines, did Mummy have to take a second job to make up the wages she lost?
However did these young people acquire such a bizarre combination of hatred and brand loyalty? How indeed.
As for where this unexpected outpouring of violence came from, the establishment need only cast an eye over the recent past. The dissenters in this country has tried every possible way of reclaiming power. We marched against the invasion of Iraq in our millions. We marched, petitioned and protested against war, against spending cuts, against privatisation, against crony capitalism, against bank bailouts, against globalisation, against corporate tax cuts, against job losses, against pretty much everything we wanted stopped. Did it change a damn thing? Did it stop our government from doing whatever the hell they wanted? Hell no. We even voted against all the major parties in the last election and ended up getting two of them in power instead of none.
In response to the latest raft of austerity measures, students came out and protested for a cause, en masse. It got messy, but hey, nothing like this. Response? Jowly outrage and zero engagement with the demands of the vox populi.
So now, after every avenue has been explored by the public consciousness of this country in an effort to make itself heard, it has come to this. Every one of these thieving magpies on the streets of London tonight is carrying with them a piece of our collective humanity. The frustration at not being listened to, which is even worse than not being heard. The anger at a system that functions in isolation, unaccountable, unresponsive and fundamentally undemocratic. The loneliness of having no community, of families working ceaselessly to meet their obligations as the rising tide drowns everyone without a yacht. The cognitive dissonance of having a millionaire Prime Minister tell us we’re all in it together before flying off to an arms fair in the Arab Emirates as a sales rep for UK Plc, only to now come home early from his family holiday to decry violence.
This is simply the newest manifestation of a festering sore as old as the hills, as untended as a gangrenous limb. There will be other manifestations, make no mistake. If the response of the power structure is to entrench itself, to bring in draconian public order measures and to ignore the underlying root of the problem, this will happen again, only worse and worse as time goes on.
If the individuals in a given society can be considered as parts of an over-arching holistic consciousness expressing itself above the level of personal human awareness, then the collective id of Great Britain just had a serious outburst.
It has been said that violence is the sign language of the inarticulate. If that is true, as I believe it to be, then how much more pronounced are the violent linguistics of the forcibly muted? That this violence turned inward towards the ranks from which it swelled is akin to the self-hatred of the alcoholic, beating himself up about being a drunk instead of laying off the sauce.
By what metric can we judge the behaviour of these people once the nature of our society is taken into account? What transgression can we hang on them which does not originate with our own behaviour, negligence or neglect? Having no sense of community? Having no moral compass? Wanting what they haven’t earned? Taking what does not belong to them? Exploiting the weakness of others through violence? Opportunism? Gluttony? Ignorance? Hypocrisy? Madness? Where can we draw a line that distinguishes their actions here from our collective behaviour as a society both here and in countless, far-flung places?
Whatever the conscious motives or underlying machinations, the metaphor of these riots is the real message, a message which we ignore or underplay at our peril.
Postscript: The word “shopocalypse” was coined by my friend George Arton and, in keeping with recent events, I looted it mercilessly. Shout-out to The West Londoner for keeping the news feed going all night.
UPDATE: August 14th, 2011 – It has been brought to my attention by my diligent commenters that George may have overstepped the mark when he claimed ownership of the word “shopocalypse”. It appears to have been in circulation since at least 2007. Any confusion is between him and the true coiner of the word. I am staying well out of this one.
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So much to think about in this – not least, that any such radical (as in, going to the roots) perspective is going to be drowned out by those immediately shouting for automatic expressions of abhorrence and quick fixes, never stopping to look deeper even as they would be in a position (economic and intellectual) to do so.
I just recently came to the issue of violence as an expression of (a failure to otherwise achieve) a feeling of self-efficacy, control over one’s life, again (http://www.beyond-eco.org/book-in-progress/things-that-make-happy/to-feel-effective-a-life-of-ones-own/) – and looking at the real connections between our lives and this world is becoming ever more necessary, whether we want to achieve personal happiness or sustain functioning societies.
How, though, do you create space and momentum for the uncomfortably hard work and delayed gratification that is required in order to even just hear one out about that, even if it’s true and has been said by ancient philosophers already, while you don’t quite know how to get by, and get shown so many things that you supposedly needed to have in order to live well?
It’s come to the point where people shop for luxury brands, preferably on credit, simply to shore up their feelings of self-worth. Well, yes, those looters have found an even more effective way. Get brand goods, show self-efficacy, produce what seems to be happiness. It’s just gratification, or the numbing of the senses in media and stuff that passes for a normal life nowadays – but do they see other examples?
The BBC actually have a fairly balanced article about this aspect of the riots here. A criminology professor named James Treadwell makes a very similar point to mine, namely that these outbursts of looting are a manifestation of tremendously effective social programming rather than of some underlying urge to protest or effect change.
I see your point about consumerism being a way of shoring up a sense of self-worth, perhaps in blunter terms a way of purchasing status rather than earning it. There are a lot of issues to address, but the most compelling one for me is the issue of how one counteracts the corrosion of positive social norms while sweeping away the negative ones.
Mazlow’s hierarchy of needs is a consistent source of inspiration to me, and I think the placement of self-actuation at the pinnacle of the pyramid needn’t be taken for an endorsement of selfish Western capital-individualism. What one considers to be self-actuation, and what one’s culture, family and society at large continually reinforce as self-actuation, can and in today’s world must be moulded as closely as possible to the health and purpose of personal and social evolution within the limited biosphere of the planet we inhabit. Furthermore, it is fundamental for the human enterprise that we accept and discuss the role of both human physiognomy and consciousness in how we manage our place in the world now and into the future, not only at the macro level but most crucially as individuals. I’ll have another blog post about that soon.
Mike –
No comments? Wow… a pity. This is a screed worth sharing and worth making at least a comment about the lack of comments.
Thanks. Perfect. Dead aim. Well hit.
Thanks for the feedback, Tod. I have the comments set so that I have to approve them because there are a lot of spammers out there. Today has been pretty hectic so I haven’t checked in until now. Sirens and helicopters but mostly of the preventive variety, thankfully.
[…] posted from Critical Press Filed Under: Politics Tagged With: activism, chaos, dystopia, protests About Lindsay […]
good write. just shared it..to fb :0
Thanks for offering such an insightful analysis of a difficult subject and situation. It has really helped clarify some things for me as I look on from a distance.
Thank you, Jokamo.
Violent shopping as revolutionary politics. Ballard would be laughing his head off.
Laserbeam logic, though: If all you’ve been told that happiness is found in conspicuous consumption, and you can only afford jeans from the market, then the chance to steal an armful of G-Star would feel like revolution.
great piece.
Thanks Mike. I couldn’t bring myself to approve the comment that came up after yours, but for the sake of the irony I can’t help but tell you that it was a spam ad for Nike trainers. You couldn’t make it up.
Excellent piece, expressing more clearly than I could, that sense that this is playing out an inner drama, that it comes from the collective – the bemusement of individuals asked about their actions on Today this am illustrates the ‘caught in the current’ imperative. Thanks – will paste to my blog to remind me of this episode when I come to write a bigger thing about marketing and culture.
Thank you for the link. I’ll look forward to hearing from you when you write your piece.
[…] shopocalypse now […]
Beautiful writing and right to the heart of the matter.
Shopocalypse now
(Just thought I should warn you that if your mate doesn’t buy the domain name in the next 24 hours… I’m having it 😉
Genius name for a phenomena that will be with us for the foresee-able future.
Really great article, Thanks
Thanks for the compliment, Matthew. I’ll let George know that he should protect his intellectual property.
Superb. I think the point about Tesco is most salient, the systematic and deliberate destruction of small businesses is an ongoing riot which the media and political establishment ignore, indeed condone.
Thanks for that, Tim. I think all of these business practice-related issues tie into our cultural obsession with the economy as not only the principal deliverer of human development but also as the arbiter of right and wrong. The common belief in the unerring ability of the market to reflect true human behaviour dictates that people will shop at a Tesco which opens in their area because of the competitive prices, thereby driving other neglected businesses who can’t compete into non-existence or penury.
In this model, of course, it is the people who bear the sole responsibility for their purchasing habits; Tesco is simply a value-neutral market provider. It is disingenuous to ignore the role people themselves play in how these trends manifest themselves, however, I would view the underlying logic of the model as akin to the behaviour of the arms dealer. The arms dealer considers himself a value-neutral market provider – it is the armies or militias on the ground which perform the violence, and therefore he sleeps well with, according to him, no blood on his hands. If people did not buy weapons, he would be out of business. Therefore, it is their demand for weapons which creates his role in the market as a supplier, neatly absolving him of responsibility for his choice to gain exposure in that particular marketplace. The message is clear: the very existence of a demand for something absolves the supplier of any value-based relationship to the outcome of supplying that demand.
This arrangement, in which both parties simultaneously influence and implicate each other in a downward spiral of moral relativism, is both the exact justification for the majority of our government’s policies and the reasoning given by looters and, conversely, those seeking firmer measures to control them.
im too stupid to articulate these thoughts properly myself. im so glad to read im not the only one thinking this way though.
Julie, don’t put yourself down. There’s a lot going on right now and knowing what you think or feel within yourself is truth enough in a situation like this. I’m glad that you found something in what I wrote that resonates with you. Thanks for your response.
[…] shopocalypse now […]
Thanks for the link. I appreciate it.
Vengeance may sound good but only makes matters worse. The core problems are a lack of employment and respect for how cushy life in the UK is. No matter how squalid and impoverished. A more creative approach to punishing offenders and effecting real change would be sentencing rioting looters to MANDATORY employment. Community service with a twist- a few months / years helping to rebuild after a recent war and atrocities (or natural disaster) will provide material overseas aid, and teach the lesson that helping others in greater need than yourself is better than mindless violence fueled by materialistic greed. Maybe a few would apply those lessons when they come home and contribute to society. Finally, it would make one hell of a deterrent with a low number of reoffenders… Free suntan or not.
Instead ‘we’ are calling for many first time offenders who got caught up in mob mentatlity to enter the prison system, with more mob mentatility and the univeristy of crime that is. Your option sounds much better.
I am not saying go light on them, just that locking them up together is a bad idea. Keep them from going out at night or going down the shops and make them work in their community. Better punsihment and may actually prevent reoffending.
There’s a good article on the Guardian website (http://www.guardian.co.uk/law/2011/aug/11/should-uk-rioters-lose-entitlement-benefits) about what legalities are involved in the currently circulating petition to strip anyone convicted of rioting of their public welfare benefits.
Personally, I think that if the public clamour too readily for new penalties regarding disorder, we may find that it is legitimate political protesters who find themselves being targeted, as was the case with the Labour government’s use of the SOCPA legislation. In a legal system such as the one we have here in the UK, setting a precedent can be a dangerous thing to do when the upside (satisfying a public outcry for swift punishment, however justified) comes with a potentially much larger downside (legal grounds for stripping anyone deemed to be violating the public trust of their social benefits).
[…] Tiendacalipsis (Shopocalypse Now [ENG]) criticalmassfilm.com/blog/?p=50 por yemeth hace 2 segundos […]
This is the first piece I have read by you, Mike, and I think it is brilliant. My friend the filmmaker Pratibha Parmar posted it on Facebook – and I will too. Your writing is gripping and your thinking is compelling. Thanks,
Sue Katz
Consenting Adult: http://www.suekatz.com
Thanks very much, Sue. I hope I can continue to hold your interest.
[…] Argh. I said I wasn’t going to think about the riots today. But then I came across a link to this piece on facecrack, which does an excellent job of fleshing out the role of (ii) above. LikeBe […]
At the beginning of the riots I was shocked to watch the scenes of London being destroyed. I didn’t find the logic at first sight, I just saw savages on the street that recalled the movie “Children of Men”. Then I knew there was something behind, and I can’t agree more with Julie as I couldn’t put my thoughts in order to express it, but you did it perfectly.
I am into fashion and I liked to buy big luxury brands and used to sing with proud Lilly Alen’s The Fear. But as well, ironically, after watching the Men Who Stares at Goat my mind switch to another level, I saw things differently (not because of the movie but due to following and watching series of happenings going on worldwide from years, the movie just confirmed it), but predominantly I thought on how individuals connect to ONE single thing, call it society or humanity or GOD, whatever.
On my last visit to London last July, I could see clearly a disconnection instead. I saw this event somehow coming. I watched. All this brands you mention, Tesco, All for one pound chains, Curries, H&M, Top Shop, Harold, Selfridges, Aldi…how many things we don’t need!!…how much stock do they have? Do they really sell it all? Who buys that? What is that needed for? What do they do with the unsold stock? What is is made of? Do they trash it? Where? Who makes it? How much are they paying to their employees?…and again, DO WE REALLY NEED IT?
It was SAD..how did we allow this unreasonable consumerism to happen?
Thought we need connection with the REAL world, culture, art, science, a united and aligned society that produces what is good for us. Every product made consciously for us should only work for the good of us. If we’re good as individuals (as you mention on the Maslow pyramid) and if we’re good on the basics we’ll be good as society and spiritually. THERE IS A FUTURE.
Once I read an article a worldwide research on the satisfaction of people with their actual employment, it said: “If everyone in this world didn’t have to work for money or status, and could choose freely ANY profession: a 90% of the people would work in art & sciences fields” – sorry I don’t remember the source as what the other 10% said.
I agree with you.
If you are interested in the interplay of consumption and society, I would highly recommend (as I did below for Caroline) the book The Theory of the Leisure Class by Thorsten Veblen as well as the book Small is Beautiful by E.F. Schumacher. Also, again as Caroline mentioned, the Center for the Advancement of a Steady State Economy (www.casse.org) are doing some sterling work. I wrote an article for their newsletter The Daly News (not a typo – it’s named after Herman Daly) not long ago.
[…] their businesses. If anyone here wants an actual good informative read on this try this. Shopocalypse Now __________________ I went into the gas station, said, "Fill 'er up, Harry." The guy […]
Your article blew me away…..I loved it. I am going to share on FB, just want to thank you for sharing your thoughts in a way that even the less educated of us could understand.
I’m glad you enjoyed the article.
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Absolutely bang on! Thank you for some great quotes to help explain how I see all this to a lot of people I know who don’t get it, yet. Please please keep writing! You talk a lot of sense in a very clear and accessible way, which is a real gift. x
Thank you very much. While I was writing this article, there were some other aspects of these events which got me thinking and I’ll have something more to share soon.
[…] Bauman notes, has long since become a consumer. No wonder the blogosphere is awash with articulate commentary about what has happened in the […]
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Well put indeed. Will share it 🙂
At last some sense, thank you.Your analysis is spot on. I would only add that I’m waiting for someone to make the point that in a society addicted to infinite economic growth (impossible anyway on a finite planet) the only way to fuel that growth is to persuade people that their status, identity and selfhood can only be found in consumption and ownership of branded goods.
Ironically, these riots will be very good for GDP – extra work for locksmiths, shopfitters, solicitors, insurance companies, etc.
Until we get off the socially and environmentally destructive treadmill of growth I can’t see a solution. The Camapign for a Steady State Economy (www.casse.org) is an inspiration to me at this time.
I couldn’t agree with you more. Over a hundred years ago, Thorsten Veblen wrote a book called The Theory of the Leisure Class which has never been bettered as far as incisive commentary on the social causes of conspicuous consumption and the role of economics in the dictation of social dynamics.
I’m also a strong believer in steady-state economics, which is of course intimately connected with the issues surrounding population growth which are the central themes of my film. I am also very much into the Positive Money movement here in the UK (www.positivemoney.org.uk) – they are doing some very important work right now which you should check out if these issues interest you.
Hi there I stumbled on your page by mistake when i searched Msn for this issue, I must say your site is really useful I also enjoy the theme, its good!
[…] have argued the riots were as a result of income inequality or were the logical conclusion of rabid consumerism and, naturally, a large part of the debate has focused upon the austerity measures and how […]
Nice to see you recommending Small Is Beautiful – I taught at the Schumacher-inspired Small School in Devon for 14 years. Let me know if you want to talk about alternatives in education any time. People keep saying education has a part to play – but more of the same?
I’ve been a fan of Schumacher for some time now – Small is Beautiful and The Human Zoo by Desmond Morris were the two books that got me started on the path that led to me making this film. As for education, I think it’s important to acknowledge that there has been a false distinction made between what subjects are “useful” and what subjects are not. An individual who knows how to use a computer, a calculator and a public transport system is not functioning at their true potential without equal care given to nurturing their conceptual faculties, through things like music and the arts. The idea that a child can be healthy without physical education or conceptual education in equal measure to factual education is a fallacy. Then of course you have what passes for “factual” education, which is a whole different kettle of fish…
[…] in der Gesellschaft, wie ein Autor mit dem Namen “Mike” in seinem Blogbeitrag “shopocalypse now” eindrucksvoll […]
Thanks for the link and for the compliment.
Love the phrase “violent shopping” – and your title, which I am still giggling about an hour after reading your article, so I thought I should tell you… We consumers have a lot to think about. Time to be happy just for being? Not for owning or buying? Is that hard? Hmmmm… food for thought.
well said… violent shopping and shopocalypse now… we all have a responsibility to learn from this and move forward differently.
Hey mike brilliant article i’ve been waiting to read something articulating consumerism and the way we treat other places around the world. On the shopocalypse front it may not have been invented by your friend.. watch a documentary called ‘what would jesus buy’.. unless he made it up before this was made : ) keep writing. will repost on fb.
Duly noted. After checking Google, I think you’re right, but I promised him I’d give him credit for it and I’m a man of my word. Whether he actually made it up or not is between him and posterity.
Hey bro – really great article – I agree 100% with your diagnosis!
(As an aside, I very recently came across a US comedian who also uses the word ‘shopocalypse’ when playing his character Reverend Billy of the Church of Earthaluyah:
http://www.revbilly.com/work/music/albums/shopocalypse
http://www.youtube.com/watch?v=sGi21YQFjMM)
Bang on. Spot on. Really fantastic, articulate piece. Thank you. I’m working on a piece re the riots and rites of passage – may I refer back to this article and quote you??? Blinding work. All best – Rowan J.
By all means! Thanks for asking. All quotes, references, links are welcome and appreciated. Let me know when your piece is ready, I’d like to read it.
Thank you. It’s up. Go to: http://tatteredbutterfly.wordpress.com/2011/08/20/from-riots-rites-of-passage/
Thanks for this post. It is the first that seems to get to the real point for me. If young people do not feel they are part of the society and if politicians keep ignoring what their voters ask for it will get a lot worse I fear
[…] distract and attract each and every one of us into its market. In the thought provoking article Shopocalypse Now for the Critical Mass Documentary Blog Mike, sums it up in a sentence: “They (the […]
Brilliantly written article, which of course is different to saying I agree with all of it.
It misses a basic point, which is that it’s fundamentally fun to throw a heavy item through a window and then a real kick to acquire something with high notional value without actually having to lift a fnger in order too do so.
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The article you wrote is really good.
I enjoyed reading this, You need to have a Facebook group for your website?
Hello! I’ve been reading your weblog for a while now and finally got the bravery to go ahead and give you a shout out from Houston Texas! Just wanted to tell you keep up the good job!